Having a good LinkedIn profile summary is a great way to get people interested in you and your services. But how to write it well?
If you’re doing sales prospecting in LinkedIn, you probably want to make sure your profile is interesting & easy to understand, and gives a good representation of who you are and what you want to achieve.
Writing down your entire biography or history of employment in a single paragraph probably isn’t the best idea.
Try to think about your LinkedIn profile as a landing page. What you want is to grab attention by providing the reader with the idea of how you can help them, and what makes it a good value to them.
What is LinkedIn summary?
The summary is a part of LinkedIn profile where you can put a description of who you are and what you do.
It appears just below your name & picture, and is one of the main thinks that people check in a profile when they’re trying to decide whether they want to connect & engage with you.
LinkedIn profile summary can be a good place to put your sales pitch – to get the attention and show how can you provide value.
Focus on the reader
Ask yourself who is is your target audience, what do they need and how can you help them.
What would you want to see if you were one of them?
Then, try to write your profile in a way that would be tailored & interesting to your ideal prospects.
Learn from the best
A great starting point and inspiration is the other people.
Check profiles of people who are leading in your industry and who are successful, and try to get some insights for your own summary.
Do not just copy them, though – try to blend & mix the ideas of the others with your own.