Whether you’re using LinkedIn for sales, recruiting or to get recruited, you need to get noticed and to market your LinkedIn profile.
Your profile represents you and your brand, and provides a great opportunity to market & sell yourself or your product.
Be Active
Choose and follow pages & people related to your industry to get them into your feed.
This will get the relevant content into your feed, where your can engage with people, like and comment their posts – which can lead them to your profile.
Join Groups
Join the groups relevant to your sector and industry.
It will provide a great networking opportunity and help you to get into the search results. They will also be displayed on your profile & help you to show your interests and expertise.
You can also participate in the discussions and promote yourself in these groups – just make sure it aligns with the group rules.
Add Keywords
Choose your words wisely for your profile summary and headline – it’s a great place to add keywords that you want to associate your profile with.
Think about what your target audience might want to use in their searches, and add these keywords to your profile to appear in the search results.
Recommend and Endorse
If you endorse skills of your connections and recommend them on LinkedIn, they are likely to endorse and recommend you too.
It can improve your own profile and help others, too.
Moreover, your profile will appear on the other person’s profile, and provide another way for people to find you.
Check your Settings
When using LinkedIn for sales prospecting, it makes sense to get more of your information displayed to people when they view your profile.
LinkedIn has multiple options for privacy – you probably would want to set it to display full name and headline when appearing in search results.
Final Notes
Try to add more personality to your profile – it can make it more interesting and people will more likely be willing to engage with someone they like.
After setting up your LinkedIn profile with all the keywords, groups and other details, you’ll need to get active. Make posts, connect & interact with people.
You can use our LinkedIn automation software to help with this process and free your time.